The first supplement system that actually understands your cycle.
Luna exists for women who are done accepting that monthly suffering is "just part of being a woman." Not medicated, not masked, but truly supported. No generic formulas. No one-size-fits-all solutions.
Just targeted nutrition that works with your body's natural rhythm, giving you exactly what you need, when you need it.
The Story Behind Luna
Told by Steffi, co-founder @ Luna:
It started with another ruined morning at home. I was 26, exhausted from nights with a newborn and chasing my 3-year-old, and now dealing with excruciating period pain on top of everything else.
I found myself crying on the bathroom floor, wondering how other moms managed this. Between the unpredictable energy crashes, the brain fog when trying to care for two little ones, and the monthly pain that made simple tasks feel impossible - I felt like I was failing at the most important job in the world.
The worst part? Everyone said this was normal. "Welcome to motherhood," they'd say, as if being a mom meant accepting that half my days would be spent running on empty.
I had cabinets full of random supplements - magnesium, B6, iron - but I was taking the same things every day, completely ignoring that my body's needs were changing dramatically each week.
Then I discovered cycle syncing. The science was incredible: my follicular phase needed completely different nutritional support than my luteal phase. It wasn't about fighting my hormones - it was about working WITH them.
The problem? Nothing existed for this. So I started creating my own weekly supplement stacks, tracking everything obsessively.
Burkhard watched me transform over six months. Consistent energy to keep up with the kids. Clear thinking when managing household chaos. Finally feeling like the mother I wanted to be.
"Why doesn't this exist for everyone?" he asked one evening.
That question changed everything.
We got rejected by over 30 manufacturers who said it was "too complicated." 18 months later, we found partners willing to meet our uncompromising standards - the highest quality ingredients, precise dosages, and four distinct formulations that actually work.
We launched in 2024, and women started sharing transformations we'd only dreamed of. Moms with energy to play with their kids. Women showing up powerfully all month long. Cycles reclaimed as a source of strength.
This is just the beginning.
Our Leadership Team
Your cycle is not the enemy.
For too long, women have been told to fight their hormones, suppress them, or just "push through" the pain. We've normalized suffering that affects half the population every month.
Luna is a rebellion against that mindset. We don't believe in masking symptoms or forcing your body into submission. We believe in working WITH your natural rhythm, supporting what your body is already trying to do.
Your hormones are not broken - they're just unsupported.
1. Science-backed, not pseudoscience
We don't sell miracle cures or overnight transformations. Every ingredient in Luna is backed by peer-reviewed research specifically related to hormonal health and cycle support.
Our formulations are based on understanding exactly what your body needs during each phase - from the estrogen rise of your follicular phase to the progesterone drop of your luteal phase.
2. Transparency over marketing
We share our exact ingredient lists, dosages, and the research behind every choice. No proprietary blends hiding what you're actually taking. No inflated claims about what supplements can and can't do.
You deserve to know exactly what you're putting in your body and why.
3. Cycles as strength, not weakness
We're here to help you reclaim your cycle as a source of power, not shame.
To understand your energy patterns instead of fighting them. To work with your body's natural intelligence instead of against it.
Why This Matters
We've accepted suffering as "just part of being a woman" for too long.
Children growing up thinking periods mean pain. Women planning their lives around their "bad weeks." Brilliant minds operating at half capacity because their hormonal needs aren't being met.
Luna exists to prove that your cycle can be a source of strength, clarity, and power - not something you just survive every month.
